For some time now, ‘healthier’ snacking has tended to play on that core message – health – and focused on added protein, were packaged and promoted as gym products, when in fact, snacking can be a treat and healthy at the same time. It needs to be fun.
It has been 20 years since Tesco launched its free from brand - pioneering the way UK supermarkets cater for customers with food allergies - and the food landscape has dramatically changed since then.